Numeric Scoring: The Key To Lead Management Success
Online Marketing Institute
JULY 31, 2009
and implicit (behavior, activity, interest, etc.) – that both sales and marketing believe distinguish hot leads from the rest. Specific criteria carry specific point values, like +5 for downloading a white paper and +15 for attending a webinar. Tags: B2B marketing , lead management , lead scoring :: Add to del.icio.us
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