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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

In fact, 88% said Web sites were important in helping them decide what to buy. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites.

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Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

And having a way to spam him via InMail does not really help. I had no intention of spamming all my contacts to help with my fairly simple search. aka the Semantic Web, is "the combination of mass collaboration and structured databases" (my definition) then I may have just seen the early signs of Web 3.0 I asked him. I did not.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand.