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Beyond Buyer Profiling To Buyer Personification

Tony Zambito

Personalization is an extension of database marketing, whereby attempts are made to differentiate through personalized marketing. User-centered design is based on the personification of interactions with digital products and software. Which foretold of the evolving digital economy we are experiencing today.

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Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

Online Marketing Institute

As the valuable real estate on a search engine page becomes ever more expensive, or altogether disappears, smart marketers are discovering the effectiveness of these kinds of tools to improve the return on Internet advertising investments. What does this mean? All rights reserved. b2bmarketing