Customer Experience Matrix

FEBRUARY 2, 2010

Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Convince & Convert

APRIL 28, 2010

First blush, I'd want to differentiate between marketing to this influencers and communicating with them. I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&#

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Online Marketing Institute

JULY 31, 2009

Positioning yourselves as “lead management” does not help differentiate what you REALLY do. And will the lead management market continue to grow in addition to – or despite – the plethora of offerings hovering around it? How do you differentiate between these two in conversation? Too many with too little differentiation.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

MARCH 13, 2011

As the valuable real estate on a search engine page becomes ever more expensive, or altogether disappears, smart marketers are discovering the effectiveness of these kinds of tools to improve the return on Internet advertising investments. What does this mean?

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40