Database Marketing Demographics Paper SEM 
Biznology
JUNE 29, 2017
Applying segmentation is a key success factor in the reactivation effort, just as it is elsewhere in marketing. Consider such segmentation variables as: Original acquisition source media, like email, SEM, direct mail, display advertising, event, or telemarketing. Demographic, lifestyle, and attitudinal data are especially revealing.
The Point
FEBRUARY 18, 2014
As a vendor of CRM solutions (to use that same example), when a prospect determines that he/she has a need for CRM, you want your marketing message to be in a place, at that very moment, that makes your company part of the conversation. Where does your product fit on the spectrum?
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