The Point
JUNE 29, 2009
Here’s an interesting post by Mike Damphousse of Green Leads that I found through Funnelholic (thanks Craig) on how lead nurturing impacts the effectiveness of calling campaigns designed to secure qualified sales appointments.
The Point
FEBRUARY 18, 2014
Whether a company should predominantly use inbound or outbound marketing; 2. The type of content most likely to work best for demand generation. I’ll explain: For a company selling a commodity-type product, or close to it, there’s little need to educate the market on why a particular company needs that product.
Online Marketing Institute
JULY 31, 2009
Companies bought into becoming more customer centric will naturally migrate to processes that nurture markets and target audiences vs the old one and done model - mostly because they have an org structure (and "right" marketing folks) focused on how best to find and penetrate their best target markets.
Expert insights. Personalized for you.
100 
Let's personalize your content