Database Marketing Demand Generation Google Marketo 
Directive Agency
FEBRUARY 22, 2019
As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? External databases can be created or obtained from a variety of data providers.
The Point
JULY 13, 2012
I expect any marketing email to have a tangible offer of immediate value, not just a link that the company deems I might find of interest. If you want to share links, well: that’s what Twitter, Facebook, Google+, Pinterest et al are for. Or can you get away with a link to content, perhaps content that’s not even your own?
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The Point
JANUARY 6, 2014
It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. Make your blog count.
Heinz Marketing
FEBRUARY 8, 2021
Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. This week’s show is called “ He Predicted Marketing Automation and ABM. If this is a marketing exercise, you’re neutering its impact from the beginning. The account-based revolution isn’t over.
Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum.
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