The Point

AUGUST 17, 2010

Direct mail can play a useful role in lead nurturing by enabling you to reach prospects who have opted out of email communication, or who otherwise aren’t responding to your emails due to spam filters, firewalls or just plain email fatigue. Target Account Programs. Customer Marketing. Small Business.

Marketing Mix 100

Marketing Mix Planning Lead Nurturing Demand Generation 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. All thoughts are welcome!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

I think the lead management platforms hit directly on these problems and will shift marketing’s role from filling the pipeline to managing the customer lifecycle. Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us Lead farming?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40