Database Marketing Demand Generation Agencies Lead Management Tools 
The Point
OCTOBER 14, 2010
Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. From Marketo’s perspective, I understand the need to frame marketing automation in ever more mission-critical terms. It’s all heady stuff. I’m just not sure the rest of us are quite there yet.
The Point
JULY 15, 2010
Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. The good news is that most basic data quality (DQ) issues can be fixed in a week with the right tools. HS: Thanks David!
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Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Just makes it easier to manage all the stuff. Among other stuff.
Online Marketing Institute
JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.
Customer Experience Matrix
FEBRUARY 23, 2011
MarketingPilot started as an operations management tool for mid-size direct marketers, with features for project management, list and media buying, source code tracking, expense capture, and vendor management. The company also created special editions for ad agencies, which now provide about 40% of its business.
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