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Predictions for B2B digital marketing in 2013

Biznology

Photo credit: Wikipedia. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Renewed interest in data hygiene. It’s that time of the year when observers can’t resist making predictions about developments on the horizon.

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Five Ways B-to-B Marketers Need to Change Their Game

Biznology

Image via Wikipedia. The Internet has driven dramatic changes in business buying behavior. Just as no one buys a car anymore without first checking prices and features online, business buyers now research and educate themselves online, months—even years—before ever seeing a sales person.

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