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A Guide to Marketing Automation

Zoominfo

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

article thumbnail

A Guide to Marketing Automation

Zoominfo

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

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6 things martech vendors don’t want you to know

Martech

Statistically significant results from marketing experiments typically require large sample sizes of customer actions. And visually appealing dashboards don’t look so great when there are only a handful of data points being displayed. Marketing automation is a great example of this.

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A Guide to Marketing Automation Implementation

Zoominfo

We recently reported that, while marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. In fact, only 14% of B2B marketers report their use of marketing automation as “good” or better ( source ). Brand awareness?