Remove Data Hygiene Remove Lead Nurturing Remove Leads Remove Website Personalization
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20 Ideas from Power Users to Power Up Your B2B Marketing Automation

Adobe Experience Cloud Blog

Perhaps more importantly, as the industry matures, leading-edge marketing automation practitioners now have many years, or even a full decade, of experience under their belt. Lead Scoring and Nurturing. Connect your lead nurturing into your SaaS Product. Tailor your lead nurturing by persona.

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Marketing Automation Trends for 2010

LeadSloth

The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever. Adam Blitzer, COO & Co-founder, Pardot ( @AdamBlitzer ).