article thumbnail

How To Integrate Intent Data Into Your Martech Stack

NetLine

Integrating intent data into these platforms enables you to personalize your messaging based on the behaviors and interests of your target audience as well as identify the right moments to engage with prospects based on their intent signals. It makes it easier to identify and align data elements.

article thumbnail

7 Lead Generation Strategies Supercharged With a Data-Driven Approach

DealSignal

According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. The best way to approach personalization is to first create buyer journey maps that are based on historical data. This is another area where you miss utilizing your CRM data to the fullest.

article thumbnail

7 Lead Generation Strategies Supercharged With a Data-Driven Approach

DealSignal

According to Forrester , companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. The best way to approach personalization is to first create buyer journey maps that are based on historical data. This is another area where you miss utilizing your CRM data to the fullest.