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Survey: Marketing Automation Users Score a “C” in Maturity

The Point

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey covered topics such as email frequency, program design, reporting, landing pages, and data hygiene.

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Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Renewed focus on data quality. Steve Woods , CTO, Eloqua.

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How We Solved our Email Bounce Back Problem with Siftrock

SnapApp

We read all of the articles and pour over our marketing automation data to understand the perfect moment to send an email. Siftrock is software that manages email replies for B2B companies by automating your “after the send” process. All of this data can help with your database development and data hygiene.

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How We Solved our Bounce Back Problem with Siftrock

SnapApp

We read all of the articles and pour over our marketing automation data to understand the perfect moment to send an email. Siftrock is software that manages email replies for B2B companies by automating your “after the send” process. All of this data can help with your database development and data hygiene.