Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance
DealSignal
AUGUST 30, 2021
2 Use lookalike modeling to identify new leads to focus on If you’ve had prior success with a company in a specific vertical or niche, look outward and find similar companies that could be ideal clients. 3 Create highly-personalized messaging Whether it’s emails or ads, marketing content is more effective when it’s personal.
52 
Let's personalize your content