How Marketing Technology Can Help Bridge the Sales/Marketing Divide
Kaon
JULY 31, 2015
According to Marketo, 71% of CEOs at large companies say that they don’t see the payoff from CMOs’ technology investments. It’s no longer cost-effective to ship products to every major customer-facing event, nor is it effective to rely on traditional methods of demonstrating the features and functions of a company’s solutions.
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