B2B Marketing Rock Stars: Data Is Driving Modern Buyer Personas
Crimson Marketing
APRIL 23, 2015
Traditionally, B2B marketers have created buyer personas from customer hunches, not factual customer data. ” – Heidi Bullock, VP of Demand Generation Marketing at Marketo. While 80% of respondents expected to see higher conversion rates with buyer personas, only 39% saw their conversion rates increase.”
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