customer persona strategy Facebook Related Topics 
Buzz Marketing for Technology
MARCH 30, 2010
In the book he stresses the importance of having a “buyer persona” and his definition a buyer persona is a “distinct group of potential customers expressed as an archetypal person whom you want your marketing to reach”. So do you have buyer personas at your company? How … Facebook! Share this on Facebook.
Buzz Marketing for Technology
JUNE 8, 2011
Some advertising agencies charge you hundreds of thousands of dollars to create what they call the “ideal customer persona”. I discussed how you can do this for FREE with Facebook in a prior post called Generating a Buyer Persona with Facebook Advertising but unfortunately you do get what you pay for.
Expert insights. Personalized for you.
100 
Let's personalize your content