Which is better in B2B Lead Generation? A $1,000 inbound lead or a $1,000 outbound lead?
ViewPoint
JULY 17, 2012
Knowing the B2B lead generation market like I do, here is what I expected to see : “The inbound lead is better because outbound is dead.” This is great; this customer just told me what they want. That's not to say that inbound leads are less valuable than outbound leads. ” “Inbound rules.
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