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11 Customer Engagement Strategies to Help Increase Conversions

Outreach

Customer engagement and conversions go hand-in-hand, but building a loyal customer base doesn't happen overnight. With a strategic customer engagement plan, brands can leverage each interaction with a lead as an opportunity to meet their needs and expectations and, ultimately, increase customer conversion rates.

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Cultivating an Effective Recruitment Marketing Strategy

Zoominfo

That’s because smart recruiters have learned to apply marketing principles to their talent acquisition process, helping them fill and nurture robust talent pipelines they can hire from at a moment’s notice. Here are the key components your talent team should have in place to make recruitment marketing work for them.

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Content marketing for enterprises: Q&A with Percolate CEO Randy Wootton and VP of Marketing Greg Roth

ClickZ

Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.” Image source: Percolate.

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The ultimate guide to social recruiting

Sprout Social

The job market is shifting. When businesses implement social recruiting strategies correctly, they get their brand message across numerous social platforms while showing potential candidates an enticing picture of what their company culture is like. Tap into the right platforms.

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The future of groupware in the interactive workplace. | Technology > Software Services & Applications from AllBusiness.com

Buzz Marketing for Technology

Personal Finance. Management. Marketing & Advertising. Management & Leadership. Marketing & Advertising. Sales & Marketing. Advertising & Marketing. Human Resources. Management. In the middle are forms routing, document management and similar systems.

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. Best Software for Small Business.

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Why Your Employees Are About to Quit (And What to Do About It)

Hubspot

Even then, the onboarding process can take months. And yet a lot of managers don't understand -- and don't make the effort to understand -- the reasons behind why their employees leave. For example, Wells-Fargo Bank has historically shown teller applicants videos showing angry customers making unreasonable demands.