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What is CRM and how does it support marketing?

Martech

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. At their core, CRM systems are designed to facilitate customer and sales relationships.

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An Inside Look At HubSpot's Enterprise Marketing Playbook

Hubspot

We debate a lot at HubSpot about how much of our marketing playbook to share with the world. But in doing so, you also keep them hidden from your customers and the wider community. In the early years of HubSpot, we were an open book. Start-ups tend to lead the way when it comes to sharing. And the whole industry grows better.

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30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

SnapApp

Marketing automation already outperforms paid search and blogging for customer acquisition, and is more effective than analytics and social media for improving customer retention: . . . Chatbots will become a primary channel for lead and customer education. AI has seen a huge surge of investment in 2017.

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How to Successfully Use Content in Your Marketing Automation

GreenRope

Did you know only 30% of B2B marketers say their organizations are effective at content marketing (Source: Hubspot )? Also referred to as the evaluation stage, at this level buyers are actively looking content related to solutions and how you may be a fit to fulfill their needs. By GreenRope. Awareness Stage. Yet, they’re.

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How to Successfully Use Content in Your Marketing Automation

GreenRope

Did you know only 30% of B2B marketers say their organizations are effective at content marketing (Source: Hubspot )? Also referred to as the evaluation stage, at this level buyers are actively looking content related to solutions and how you may be a fit to fulfill their needs. By GreenRope. Awareness Stage. Yet, they’re.

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How to Successfully Use Content in Your Marketing Automation

GreenRope

Did you know only 30% of B2B marketers say their organizations are effective at content marketing (Source: Hubspot )? Also referred to as the evaluation stage, at this level buyers are actively looking content related to solutions and how you may be a fit to fulfill their needs. By GreenRope. Awareness Stage. Yet, they’re.

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How to Successfully Use Content in Your Marketing Automation

GreenRope

Did you know only 30% of B2B marketers say their organizations are effective at content marketing (Source: Hubspot )? Also referred to as the evaluation stage, at this level buyers are actively looking content related to solutions and how you may be a fit to fulfill their needs. By GreenRope. Awareness Stage. Yet, they’re.