Buzz Marketing for Technology
JULY 7, 2008
My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. To me, this is why this isn’t a fad - but genuine change in the customer interaction model (user to user, user to brand and brand to user). Voice of Customer. Lots of diverse versions of this. Some things to do and not do.
Online Marketing Institute
DECEMBER 23, 2010
You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. Engage the Community In the past, your customers may have had little interaction with each other, and the outside world could only see a list of customers on your website (if you put them there).
Buzz Marketing for Technology
JUNE 27, 2008
On the sophisticated end of the range are interactive systems linking employees with one another and with customers. Groupware can help HR fulfill many of its responsibilities, such as increased responsiveness of employees to one another and greater satisfaction with the employer and the workplace. Print Email. del.icio.us.
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