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Market2Lead

Salesforce.com

7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense

LeadSloth

MAY 25, 2010

Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors. Everybody expected Salesforce.com to make a first move, but Oracle surprised us here :- ). Market2Lead Probably Got A Good Deal. Market2Lead was one of the early Marketing Automation vendors. The result: not enough new customers.

Market2Lead

Market2Lead Enterprise Management Acquisitions Work Management

My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

NOVEMBER 18, 2009

The vendors are divided into four categories based on my understanding of their target customers. Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. B2b marketing automation) vendors, with links to my reviews where I've written one.

Marketing Automation Services

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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B2B Marketing Zone

7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense

My List of Demand Generation Vendors, and Who They Sell To

Webinars

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