Tiecas

MARCH 21, 2024

However, those who manufacture custom-engineered systems sometimes struggle to see the same effectiveness from PPC. Tip #1: Bring your SMEs to the Forefront Engineers relate to other engineers! Your marketing team can do the heavy lifting but publish posts and articles under the byline of your Subject Matter Experts (SMEs).

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Buzz Marketing for Technology

JULY 7, 2008

My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. If your subject matter expert is also your PMO, you are either over-paying for PMO help (bad) or being undercharged by your SME (good job!). I know once I publish I will think of other items, but already this is too long.

Social Media 100

Social Media Communities Wiki Work Management 100

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? On a related point, overlap in social media isn’t as large as we (or at least me) thinks it is. #19

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Content Standard

AUGUST 9, 2023

How will generative AI impact customer behavior? Will my rankings suffer now that competitors can more easily publish content with AI? How will generative AI impact customer behavior? Consumers will expect even more relevant, customized, and convenient content experiences. What are the risks associated with generative AI?

Marketing AI 89

Marketing AI Lead Ranking Generation Brand Identity 89