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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Consider list rentals if you meet the following criteria: The selection criteria you need are not available through purchased lists. You are working on a very targeted program and will only be using the list a couple times in the year. You don’t need access to the list itself. Building a B2B List.

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Why brands keep emailing you to ask how you feel about them

The Customer

How would you rate our customer service? Business Insider ran an article last year about how “Stores ‘bludgeon’ their customers ‘to death’ with emails.” As someone on Twitter put it last summer, “glossier needs to cool it w the spam. Brands send emails. By Kaitlyn Tiffany @kait tiffany kaitlyn.tiffany@vox.com .