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How to Think Like an Investor to Win at Content Marketing in 2020

Single Grain

They publish frequently or infrequently but without plotting their long-term goals. They only publish on their website's blog and ignore other formats and channels. They don't even think about doing proper link building. For higher DA: Create viral content that press sites would want to link to.

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SEO 101: An SEO Beginner’s Guide to On-Site & Off-Site SEO

seo.co

Content marketing is the best way to build your authority and relevance on-site over time; you’ll have the chance to choose topics and optimize for keyword phrases your target audience will use, and simultaneously create content that proves your authoritativeness on the subject. Off-site optimization (link building).

SEO 111
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SEO 101: An SEO Beginner’s Guide to On-Site & Off-Site SEO

seo.co

Google doesn’t publish how its algorithm works, and there are hundreds of independent, technical variables that can determine how your site ranks. If you don’t have experience with programming or website building, technical factors like meta titles, site structure, and XML sitemaps can seem intimidating and difficult to approach.

SEO 98