Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Quick Takeaways.

Top of Funnel 335

Top of Funnel Work Management Marketing Management Content Marketing 335

Valasys

SEPTEMBER 10, 2019

Word of mouth marketing is a strategy where brands leverage & count on their customers by encouraging them to tell their friends, family & colleagues how they feel about a particular product or service. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

MAY 22, 2020

Transcending your inbound lead generation tactics involves working on every aspect of digital marketing, ranging from personalization to campaign designing, & execution, and finally converting the prospecting opportunities into sales. Read more on 8 Reasons why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

Lead Generation 98

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 98

Valasys

MARCH 5, 2020

As Ann Handley, the head of content marketing at MarketingProfs says, “Make your customers the hero of your stories,” this very much implies the current set-up of content strategy in 2020. For it to evolve it needs to be conversant to the highest degrees of relevance with the prospects as well as the existing customers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

DECEMBER 23, 2019

Data-driven storytelling infuses an element of trust in the minds of the marketers & positively drives the singularity of customer experience management (CXM), which will be more vital than ever before in the coming year 2020. Think of this, customers want to be spoken of within a conversational tone.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Valasys

JANUARY 17, 2020

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. Effective marketing is difficult to get right.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

JUNE 19, 2020

Email marketing has always been an indispensable part of the B2B marketing landscape and is a way for businesses to communicate with their potential customers fast, incurring a minimum cost, and in an accessible and replicable manner. Some brands have desperately increased the number of emails being sent to their customers.

Email Marketing 71

Email Marketing Work Management Planning Word of Mouth 71