The Point

Remove Custom Publishing Remove Facebook Remove Lead Generation Remove Traffic
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Can Games Play a Role in B2B Marketing?

The Point

The Facebook game Farmville has (at last count) more than 30 million active daily users. MT: We build games for both B2C and B2B companies, as well as publishers. Demand generation? Customer loyalty? A custom game is where we build new code or perhaps even modify existing code and also create new art.

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A Really Useful B2B Marketing Benchmark Report from Optify

The Point

All of this is one reason why I find the “ 2012 B2B Marketing Benchmark Report ,” recently published by Optify , so credible and useful. Optify’s customers are primarily small- to mid-size companies.). Some of the key findings that I found most useful include: * Web traffic is seasonal.