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13 Types of Product Content Sales Needs to Close More Deals

Hubspot

While this educational, top-of-the-funnel content is vitally important, let's not undermine the importance of bottom -of-the-funnel marketing content -- content that communicates the functionality and benefits of your product/services -- and content that enables your sales team and helps them sell. Product Marketing Content.

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Digital Transformation and Continuous Change

Biznology

The following is an excerpt from an article originally published on our partner, SPAN Digital ‘s blog. By leveraging Iaas, Paas and SaaS providers, teams can focus on high-value differentiators. But this speed means the production system is continually changing. You can read it in its entirety here.

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Your Customers Love You, and This is Why

GreenRope

Your Customers Hate Love You, and This is Why. Everywhere marketers turn these days, people are talking about customer experience. We’re supposed to make sure customers are happy throughout the customer life cycle. The first thing we have to look at is defining what “customer experience” really means.

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Your Customers Love You, and This is Why

GreenRope

Your Customers Hate Love You, and This is Why. Everywhere marketers turn these days, people are talking about customer experience. We’re supposed to make sure customers are happy throughout the customer life cycle. The first thing we have to look at is defining what “customer experience” really means.

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Your Customers Love You, and This is Why

GreenRope

Your Customers Hate Love You, and This is Why. Everywhere marketers turn these days, people are talking about customer experience. We’re supposed to make sure customers are happy throughout the customer life cycle. The first thing we have to look at is defining what “customer experience” really means.

article thumbnail

Your Customers Love You, and This is Why

GreenRope

Your Customers Hate Love You, and This is Why. Everywhere marketers turn these days, people are talking about customer experience. We’re supposed to make sure customers are happy throughout the customer life cycle. The first thing we have to look at is defining what “customer experience” really means.

article thumbnail

Your Customers Love You, and This is Why

GreenRope

Your Customers Hate Love You, and This is Why. Everywhere marketers turn these days, people are talking about customer experience. We’re supposed to make sure customers are happy throughout the customer life cycle. The first thing we have to look at is defining what “customer experience” really means.