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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. CSO Insights publishes highly regarded studies of sales performance.

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15 Need-To-Know Lead Qualification Stats for B2B Marketers (with Takeaways)

SnapApp

Here are 15 lead qualifications stats and takeaways that might make you rethink your lead generation approach. 57% of B2B companies identify ‘converting qualified leads into paying customers’ as a top priority. Marketing can create targeted content to fill gaps at pivotal points in the sales cycle. MarketingSherpa).