Engagio

APRIL 20, 2020

Everything ABM stands for – team alignment, personal and relevant messaging, multi-channel interactions, full-funnel activities, etc. – In addition, there is a natural tendency to focus on lower-cost engagement channels in an effort to save money, yet solely cutting channels for the sake of cutting will dramatically impact performance.

Work Management 131

Work Management Tactics Account Based Marketing Marketing Management 131

Engagio

APRIL 20, 2020

Everything ABM stands for – team alignment, personal and relevant messaging, multi-channel interactions, full-funnel activities, etc. – In addition, there is a natural tendency to focus on lower-cost engagement channels in an effort to save money, yet solely cutting channels for the sake of cutting will dramatically impact performance.

Work Management 87

Work Management Tactics Account Based Marketing Marketing Management 87

Marketing Insider Group

NOVEMBER 17, 2011

blondegeek: Content curators may see higher clicks, but WAY lower conversion > so what’s most important to you? Over-curating is ineffective; over-promoting isn’t as ineffective as you might think, @EricBoggs. peteberol: Balance between promotion (inside resources) and curation (point to outside resources wins!

Social Media 100

Social Media Media Ideal Customer Profiles Forrester 100