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Glossary: 29 Email Marketing Terms Marketers Must Know

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According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. It is oft en referred to as word-of-mouth advertising. It is oft en referred to as word-of-mouth advertising. 25 per email address.

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60 Marketing Acronyms Every Industry Pro Should Know

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But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. CTR: Clickthrough Rate. WOM: Word-of-Mouth. I usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing. 60 Common Marketing Acronyms. Learn more here.