Navigate the Channel

JULY 12, 2023

Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Twisted logic, yes, but a valid open rate metric? When a user opts-in to Mail Privacy Protection, they’re allowing Apple to pre-fetch (or download), emails and email images to their device. Not so much. What are the specifics?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Binary Demand

APRIL 19, 2024

Click-through rate The Click-Through Rate (CTR) measures the percentage of email recipients who click a link after opening it. A higher CTR indicates your content is resonating, as more link clicks engage readers. Conversely, a low CTR suggests your content isn’t effectively capturing attention. What is a good CTR for email?

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. A/B testing flips the old playbook on its head and gives you the chance to use a scientifically valid approach that is repeatable, reliable, and profitable. When it comes to email marketing, 3 core areas of improvement emerge—delivery, open rates, and CTR.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. A/B testing flips the old playbook on its head and gives you the chance to use a scientifically valid approach that is repeatable, reliable, and profitable. When it comes to email marketing, 3 core areas of improvement emerge—delivery, open rates, and CTR.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52