Remove CTR Remove Open Rate Remove Process Remove Sales Qualified Opportunity
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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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This answers the question: "Is the opportunity pipeline increasing or decreasing in size?". . This answers the question: "What percentage of leads are sales-qualified?". . Opportunities by Lead Source. This answers the question: "Which lead source drives the most amount of opportunities?". . Adam Honig.

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Making Sense of Marketing Acronyms: Part 1

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CTR (Click-Through Rate) The percentage of people who take action and click the button you wanted them to click. ESP ( Email Service Provider) A company that helps you with your email marketing, from sending messages to keeping track of open rates. for example.