CTR Lead Generation ROMI Template 
Valasys
SEPTEMBER 19, 2019
Social Media KPI reporting template such as the one by Hootsuite can be used by marketers for reporting & optimizing their Social Media KPIs. Leads Generated : It is the number of prospective customers that are acquired via LinkedIn advertising campaigns. LinkedIn KPIs. Source: Sophisticated Marketer’s Guide to LinkedIn).
Valasys
SEPTEMBER 26, 2019
Quantifying analysis of channels leading to traffic as social media KPIs can help the marketers deduce the specific traffic sources the channel has acquired over time. In general, YouTube searches have a higher click-through rate (CTR) than the home source (from Browse features), because the search viewers have a greater intent to watch.
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