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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . This information also identifies top performing channels and where budgets are best utilized. CTR, Unique CTOR, Forwards/Shares and links clicked on. Those are the "rubber meets the road" metrics that companies most care about.

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15 Amazing Blogging Insights Your Analytics Can Tell You

Hubspot

The higher the CTR, the more effective your CTA is for the traffic your blog is currently generating. But a low CTR could mean a few things: The offer in your call-to-action isn't compelling or relevant enough (blog readers are there for a reason, and the offer doesn't meet their needs or excite them). Number of Leads.

Analytics 101
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The Big List of Content Marketing Acronyms

Brandpoint

Examples include enterprise software companies, professional service firms like corporate accounting or human resources outsourcing agencies and office equipment leasing companies. B2C, opposite of B2B, refers to companies that sell their products or services directly to consumers. CMS: Content Management System.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. 15) Clickthrough Rate (CTR). 19) Content Management System (CMS). At HubSpot, we think COS is better than CMS.

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48 Content Marketing Tools to Make Your Life Easier

Single Grain

Content Management System (CMS) Tools. BuzzSumo is trusted by thousands of marketers, including top-notch companies like Expedia, HubSpot, BuzzFeed, and The Telegraph. You can prepare engaging and error-free content utilizing the useful suggestions offered by the tool. Content Management System (CMS) Tools.