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Personalization, Actionable Insights, ESP Sync Enhancements, and More

Litmus

Harness the power of AI-driven recommendations and yield powerful results that boost customer loyalty and drive revenue. While ESPs display metrics like click-through rate (CTR) and unsubscribe rate , many do not offer an easy and automated way to identify actionable insights to inform your email strategy. Location selection.

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Video Email Marketing: How to Use Embedded Video to Boost Sends

Vidyard

Igloo Software Boosted Email CTR 189% 8.4 It makes complex topics simple , audiences crave it, and it builds a connection which fosters long-term loyalty. Sales emails that have video can have 4x the CTR of emails without video. Video in Email Marketing Examples 8.1 PortoBay Hotels Drives 22,000 Email Opt-Ins 8.3

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Video Email Marketing: How to Boost Your Sends with Video

Vidyard

It makes complex topics simple , audiences crave it, and it builds a connection which fosters long-term loyalty. Video platforms like Vidyard integrate to all the top email marketing tools like Hubspot, Marketo, Act-On, Eloqua, and more. Igloo Software Boosted Email CTR 189%. How to Attach Videos to Your Emails.