How to Define Social ROI for B2B marketing
Valasys
JUNE 13, 2019
Hence, it is important for marketers to measure the Return on Marketing Investment (ROMI) as well as the Return on Investment (ROI) of the social campaigns. The metrics such as engagement, Click-Through Rate (CTR), bounce & traffic conversion rates serve as indexes for measuring accomplished social media goals. Source: HubSpot).
Let's personalize your content