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Enterprise social media: 15 tools your organization should use in 2022

Sprout Social

If your marketing tech stack is a puzzle, then picture your enterprise social media tool as the final piece that pulls it all together. Keep reading to find out what you need to know when choosing an enterprise social media management software. Here’s what to outline to set your company up for social success: 1.

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The Future of B2B is Changing. Are You Ready?

Engagio

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. That means Sales is working on the activities that used to “belong” to Marketing, such as sourcing email addresses, prospecting new leads, emailing prospects, and leveraging social media. And they are very good at this process.