Customer Experience Matrix

NOVEMBER 18, 2009

This has more to do with the degree of personal selling (and after-sale service) than anything else. I'll be flying cross country to attend, so you could too.) Small/Mid Size: these firms sell to small and mid-size companies, and occasionally to divisions of the giants. I also promised a blog post on the topic. Here it is.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

SEPTEMBER 1, 2010

Aberdeen Group, “Lead Lifecycle Management,” July 2009 Best in Class Average % higher Return on Marketing Investment 75% 45% 67% Lead to Sales Conversion Rate 8% 3% 167% Average Increase in Response Rate 12% 7% 71% Aberdeen Group, “Crossing the Chasm with Automated Lead Management”, January 2010 Best in Class Average % higher Average Revenue Growth (..)

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Customer Experience Matrix

FEBRUARY 24, 2009

Products including Silverpop Engage B2B (formerly Vtrenz), Market2Lead and Marketbright also let marketers set up small, sequential campaigns and embed them in selection framework. Here is where it’s worth considering the approaches of other vendors. You can just imagine how much fun I am at a cocktail party.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Hubspot

FEBRUARY 22, 2011

Automate Nurturing Through the Sales Cycle - Market2Lead found that nurtured leads have a 23% shorter sales cycle. Find Cross-Sell and Up-Sell Opportunities - In the case of past customers, lead nurturing offers a way to broaden that customer's awareness of what you offer.

Lead Nurturing 28

Lead Nurturing Market2Lead Sales Qualified Leads Leads 28

Customer Experience Matrix

JUNE 2, 2011

If I were more on the ball, I would have noticed that May 25 marked a full year since Oracle bought the intellectual property* of high-end B2B marketing automation vendor Market2Lead. Except for improved reporting, the features of the new Oracle product are pretty much the same as the old Market2Lead, which I last reviewed two years ago.

Work Management 120

Work Management Marketing Management Marketing Automation Services Market2Lead 120

SnapApp

JUNE 5, 2018

The next step is to nurture these people to encourage upsells, cross-sells, referrals and product/service feedback. Takeaway : Up until recent years, the traditional selling process looked like this: Marketing would collect leads and hand them over to the sales team. You’re confident about closing them into paying customers.

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81