Lisa’s App of the Week: Iterable
Heinz Marketing
DECEMBER 10, 2023
With a reduced marketing budget, it is essential to bring in revenue from key customers. The cost of new customer acquisition is 5-7x more than to maintain an existing one The success rate of selling to existing customers can be as high as 70% compared to 20-25% for new customers. That’s where Iterable comes in. Who are they?
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