xiQ

AUGUST 8, 2015

Selling has always been more about the buyer than the seller. This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. by: Frank V. Cespedes & Tiffani Bova.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

Selling has always been more about the buyer than the seller. This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. by: Frank V. Cespedes & Tiffani Bova.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Buzz Marketing for Technology

JUNE 27, 2008

Many training departments saw it as the content side of training, and wondered why it didnt report to them. One of the initial goals of KM was disintermediation -- getting rid of the layers between front-line people and useful information. Business as usual, largely unaffected by KM. This is the essence of PKM.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100