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Remove cross-sell

Marketing Interactions

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B2B Tech Marketers Make the Shift From Funnels to Lifecycles

Marketing Interactions

SEPTEMBER 20, 2018

This leads to expansion opportunities via cross- and up-sell potential. Originally published on Marketo Blog. If the value your solution provides is not easily quantifiable, marketing can help to make it more tangible by showing customers how to validate it for other internal stakeholders.

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