Lytics Adds Marketing Recommendations to a Customer Data Platform
Customer Experience Matrix
NOVEMBER 4, 2014
Fair enough, but Lytics still perfectly fits my definition of a CDP: a marketer-controlled system that supports external marketing execution based on persistent, cross-channel customer data. McDermot and I didn''t discuss pricing but you can be sure it was in the five or six figures. But perhaps I’m getting ahead of myself.
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