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5 Best practices of trade show lead qualification

Biznology

At the end of most trade shows, a large number of booth visitor’s badges have been scanned, and some information may even have been recorded in a CRM system (or other method) to record potential leads. The first level targeting matrix is usually industry code (SIC or NAICS) and company size. Don’t Spin Your Wheels.

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B2B Lead Generation Blog: Closing the loop to improve lead generation performance

markempa

Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes. For example, they learned that 4 SIC codes comprised their sweet spot not 20. Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

"Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing. VisitorTrack is the only product in the market which blends full profiles of the Companies Visiting (name, address, phone, SIC description.)