article thumbnail

The Lead Generation Strategy Guide

Zoominfo

Sales Qualified Lead: Any qualified lead who was accepted, worked and then associated with a business opportunity. . Leads don’t just magically appear in a company’s CRM (though, that would be nice!). And, 31% more likely to be hiring additional sales reps to meet demand. B2B Lead Generation Sources.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

Sales Qualified Lead: Any qualified lead who was accepted, worked and then associated with a business opportunity. B2B Lead Generation Sources Leads don’t just magically appear in a company’s CRM (though, that would be nice!). And, 31% more likely to be hiring additional sales reps to meet demand.

article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This answers the question: "Is the opportunity pipeline increasing or decreasing in size?". . This answers the question: "What percentage of leads are sales-qualified?". . Opportunities by Lead Source. This answers the question: "Which lead source drives the most amount of opportunities?". . Emily Harris.