Remove trigger

ANNUITAS

article thumbnail

Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

Can it handle the processing demands of complex trigger actions and large numbers of data record updates – in real time? Does it offer a solid integration with Salesforce (or other, leading CRM), including a view into the lead, contact, account and opportunity objects? Does it have a capable, accessible, powerful – and two-way – API?

article thumbnail

Zoho is Quietly Building an AI-Powered Go-to-Market Tech Stack

ANNUITAS

The company has been hard at work building what I see as a set of go-to-market enablement tools aimed at the small and middle markets (think: a few hundred to a few thousand employees) that are simple to use, powered by AI, and priced right for smaller enterprises. However, Zia is more of an analytics and machine learning algorithm.