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What Should the Sales Close Rate Be?

ViewPoint

Best case a stack of leads (virtual or otherwise) is rifled through, a few leads are cherry-picked out – and other leads are left to go into the black hole frequently called CRM. Because a few years ago the sales group asked us (PointClear) to validate those so-called leads and it turned out that only 1.8%

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What's it take to generate leads that fuel your forecast?

ViewPoint

At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. Continuous learning and validation, client collaboration and responsive planning are some of the agile approaches we take—and the reason why we keep clients, and CMOs keep coming back. That doesn’t work either.

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Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps

ViewPoint

When PointClear engages with marketing and sales executives at technology, healthcare and BPO services companies with complex offerings, the primary objective of our sales lead generation, lead qualification, and lead nurturing services is to help them close more deals at higher deal sizes. Validation and full deployment.