Convince & Convert

APRIL 28, 2010

Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. population.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Single Grain

APRIL 6, 2020

For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal referrals (similar to word of mouth, except that WOM is organic) – will have significantly higher rates of success than cold calling potential leads. HubSpot CRM. Salesforce CRM.

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

Convince & Convert

JULY 14, 2010

Earlier today I commented on a somewhat counter opinion to yours that you might find interesting. There is nothing new about social media; it's just modern WoM. There is nothing new about social media; it's just modern WoM. Having said that, I really like your point of view.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137