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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

Neolane “ Making the Business Case for Enterprise Marketing Software ”. The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% higher sales quota achievement and 7% higher win rates • 100% increase in deal size 3. Statistics include: • 16.5%

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Well, people don't want or need these annoying interruptions anymore.